About Happydeals — Social Media Marketing Australia

We help Aussie businesses grow through strategic social media management, advertising and creative content across Instagram, Facebook and LinkedIn. Local expertise, measurable outcomes.

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Quick facts

Founded: 2018 in Sydney
Services: SMM, ads, content, strategy
Clients: SMEs and growth brands across AU

Our story

Happydeals began as a team of content makers and performance marketers who saw opportunity in combining strong creative with disciplined ad performance. Over the years we scaled into a full-service social media marketing agency serving clients across NSW and nationally.

We specialise in hands-on social account management, targeted social advertising, and measurable growth strategies for Instagram, Facebook, and LinkedIn.

See our approach

Team & leadership

Maya Thompson

Founder & Head of Strategy

Maya leads strategy and works directly with clients to align social activity to business outcomes across Australia.

Creative & Content

In-house creators for visuals, reels and copy

Ads & Growth

Performance specialists focused on CPA, ROAS and scale

Services we offer

Social media management

End-to-end account management: content calendar, community, reporting and optimisation.

Social advertising

Targeted campaigns for leads, sales and brand awareness on Facebook, Instagram and LinkedIn.

Strategy & audits

Channel audits, buyer persona mapping and growth roadmaps for SMEs and mid-market brands.

Selected case studies

Retail growth — Sydney

A targeted Instagram + Facebook funnel increased online sales by 48% over 6 months for a local retailer.

B2B lead generation — LinkedIn

Strategic LinkedIn ads and content positioned a software provider for higher-quality demo bookings.

Metrics: CPL down 32%, demo rate up 2.4x

How we work — process & values

Our process

Discovery & brief
Audit & strategy
Creative production
Campaign execution
Measure, learn, optimise

Core values

We blend performance metrics with creative storytelling to drive sustainable growth.

Regular, easy-to-read reports with actionable insights and clear next steps.

We understand Australian audiences and scale campaigns across cities and regions.

Locations

Apartment 5, 14 York Street, Sydney NSW 2000, Australia

Where we operate

Primary team in Sydney with remote specialists across Melbourne, Brisbane, Adelaide and Perth. We run campaigns for clients Australia-wide.

Get local assistance

Frequently asked questions

We focus on Instagram, Facebook and LinkedIn, tailoring strategy to each client's audience and goals.

Yes — we optimise for impact at all budget levels and recommend realistic objectives for each investment.

KPIs include engagement, reach, leads, conversions and ROAS depending on campaign objectives.

Ready to grow on social?

Book a discovery call and we'll propose a concise plan tailored to your audience and budget.